Hola! My name is Gwendolyne, and I am an experienced ACD-Art with a unique mix of multicultural and mainstream advertising experience. I specialize in crafting insightful, integrated campaigns that tap into culture and emotion, out-of-the-box thinking, and reimagining existing platforms and tech. I’ve led creative work at top Hispanic agencies in the U.S. and most recently at TBWA/Chiat Day LA. I am passionate about developing exceptional campaigns, brand identities, and product launches, collaborating with strategy teams, and mentoring junior talent.
I’ve worked with national brands like Discover, Kellogg’s Pop-Tarts, AT&T, DIRECTV, Comcast XFINITY, Got Milk?, Starbucks, Walmart, Visa, Bank of America, AMD, and Palo Alto Networks. One of my proudest moments was having my designs showcased in Diesel's #Reboot Campaign Launch, curated by the Artistic Director Nicola Formichetti.
But that’s not all! I am proud to have been a part of Chiat’s DEI Advisory Board, co-leader of the Women’s Affinity Group, and a mentor in the Omniwomen’s Mentorship Program.
When I'm not working, I enjoy painting and curating my movie and music collections. If you're a fan of movies and music (especially Oasis), we'll definitely get along! I would love to collaborate with you to help your brand succeed. Let's chat!
Skills:
• Multicultural Marketing Expertise
• Conceptual Thinking
• Creative Strategy
• Integrated Campaign
• Development & Design
• Brand Launches
• Brand Guideline Development
• Video and Photo Production
• Pre-production concepting for set, wardrobe, casting, lighting, and SFX references
• Leadership & Team Collaboration
• Client Relationship
• Presentation Skills
• Adobe Creative Cloud: Photoshop, Illustrator, InDesign
• Bilingual: English and Spanish
Mediums: Social, Digital, Film (TV & OLV), OOH, Stunts/Activations, POS, and Audio
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