Hola! I’m Gwendolyne.
I’m an ACD-Art Director who likes taking a complex brief and turning it into a clever, creative story. My background is a mix of multicultural and mainstream advertising, rooted in the belief that the best work happens at the intersection of culture, emotion, and a bit of humor.
Most recently, I’ve been crafting integrated campaigns at agencies like TBWA\Chiat\Day LA and David & Goliath. Over the years, I’ve led work for brands like Discover, Palo Alto Networks, AT&T, and Starbucks, and I’m just as comfortable art directing a shoot as I am building out a brand system from scratch.
I’ve had the chance to share my process as a showcase speaker for Adobe Create Now, and my work has been featured in AdAge, Fast Company, and even curated by Nicola Formichetti for Diesel’s #Reboot campaign.
When I’m not in the files, I’m usually painting, curating my movie and music collections, or hunting for inspiration in the wild. If you’re into cinema and 90s British rock (especially Oasis), we’ll probably get along.
Selected Brands: Discover, Palo Alto Networks, AT&T, Starbucks, Comcast XFINITY, Kellogg’s, T-Mobile, PERIOD.org.
Contact: gechenag@gmail.com