BLOOM EMBASSY: BRANDING & PACKAGING

Bloom Embassy imports fresh, organic flowers from Ecuador and Colombia, working directly with local flower farmers to support their communities. They wanted an elegant brand that avoided the usual romantic and overly feminine flower clichés.

I created an identity inspired by where the flowers come from. The rough script nods to the soil, while dark green and gold balance the natural with the elegant. A vibrant purple bloom brings in the color of Ecuadorian and Colombian flowers.

Role: Branding & Packaging Designer

Packaging