LAS VEGAS: VISUAL EXPLORATION

This in-progress spec campaign uses AI to explore visual ideas for promoting the city of Las Vegas or a Vegas-based casino. In a city full of billboards that often look the same, I wanted to create a campaign with a distinctive, nostalgic look. I used OpenAI to develop the creative workflow and prompts, then Midjourney to generate images inspired by 80s and 90s vintage Vegas, highlighting neon glow, luxury, and the city’s iconic energy.

Tools: OpenAI, Midjourney
Role: Creative Exploration / AI Imagery