KIA: THE GREATER BILLBOARD

When we were asked to come up with extension ideas for the 2026 Kia Telluride launch, like a billboard, we asked a better question: What if the Telluride was the billboard?

In this concept, Telluride X-Pro and Telluride Hybrid vehicles tow their own oversized, 3D and mobile billboards across the country, turning highways and roads into the media plan.

The idea puts the product to work in the most literal way, showing off the X-Pro’s 5,000 lb towing capacity and the Hybrid’s 564-mile range. The visuals imagine these mobile billboards traveling nationwide, making Telluride’s power, range, and presence impossible to ignore.

Tools: Midjourney, Photoshop, Nano Banana Pro
Role: Creative Exploration / Art Direction / AI Imagery