AT&T MORE FOR YOUR THING (Multicultural Campaign End Card)

As the Art Director, I partnered with a 3D animation vendor to create this vibrant end card for AT&T’s multicultural campaign, MORE FOR YOUR THING ( MÁS DE LO TUYO). Each letter in the word “THING” (TUYO) animates in with its own unique look and feel, from bold patterns to playful textures, representing the different styles, passions, and identities of AT&T’s diverse audience. The idea was simple: everyone has their thing, and AT&T has more for all of it. The final animation tied together the campaign with an energetic, inclusive visual that celebrated individuality.

Campaign Mediums: TV/OLV

Role: Art Direction