XFINITY: THE FUTURE OF AWESOME (y de lo Brutal, Bacán, Chévere...) SHIRT COLLECTION

To celebrate the launch of XFINITY’s brand platform, The Future of Awesome, we created a limited-run T-shirt collection that spoke directly to the US Hispanic audience by speaking their language. Or rather, languages.

Across Latin America, every country has its own flavor of “awesome.” Instead of picking just one word to translate the campaign line, we celebrated them all: brutal, bacán, padrísimo, chido, chévere, bárbaro, chimba, nítido.

I designed each shirt with a custom mix of digital and hand-drawn typography, and let the expression’s cultural roots guide the vibe, whether that meant drawing from national colors, slang energy, or just the way the word feels. The result? A wearable love letter to Latinidad and language, one awesome word at a time.

Role: Graphic Design