ASTLEY BRAND PARTNERS: BRANDING

I created the Astley Brand Partners logo for an HR consultancy focused on talent optimization, HR strategy, recruitment, and scalable processes.

The design draws inspiration from the connections HR creates between companies and their people. The letters “A” and “y” are subtly linked to show how Astley brings employees, teams, and solutions together in a modern, approachable way.

The color palette of pink and brown was chosen for the emotions they convey: empathy, nurture, stability, and dependability, giving the brand a professional yet human feel.

Role: Branding Designer / Art Director / Merch Designer

Branded Merch
Merch designed for Astley’s team, from shirts to notebooks, built around their everyday needs.