Newlyweds and guests await the wedding toast to celebrate the beautiful occasion. But what starts as an emotive speech by the father of the bride, turns into a long and dragged “thank you” list of padrinos. The father’s speech is broken into four 15s spots, spread out during commercial breaks on TV and OLV. With each spot, viewers get the continuation and boredom of the story. Wedding toasts taking longer than expected are not OK.
Role: Associate Creative Direction / Art Direction / Copywriter
Creative Director: Michel Rothschild
Chief Creative Director: Ciro Sarmiento