In this campaign for Principal Financial Group, we focused on what really matters for the longevity of a business: its people. To showcase why benefits are important for attracting and retaining employees, we leveraged statistics with real customer success stories. 65% of employers plan to add new benefits to improve employee retention while saving for retirement is a top priority for employees.
We brought stories to life through the lens of business owners, showing how the right benefits help them to attract and retain great employees, ultimately leading to a positive impact for everyone.
The films lived across TV, streaming, and social, with TV/streaming showcasing how Principal can help businesses face challenges, while the social component highlights emotional, in-depth stories from the viewpoint of real clients like Bob’s Red Mill.
Role: Associate Creative Direction / Art Director
ACD Copywriter: Jeff Barry
Creative Director: Grant Holland
Group Creative Director: Gavin Milner
Chief Creative Director: Renato Fernandez