Bones Love Milk is a campaign born from noticing that the sharpest decline in milk consumption happens among pre-teens and teenagers. Bones Love Milk gave got milk? the opportunity to attract this new audience and expand out of the usual Mom market. A coffee table book featuring photos of hardcore skateboarding and BMX falls, featuring some of the top skaters was created in addition to the online campaign.
The more you push it, the more your body needs the right fuel to keep up, and real milk is nature’s energy drink. Your body will thank you because, after all, bones love milk.
Role: Art Direction
Copywriter: Cameron Murray
Executive Creative Director: Sebastian Garin
Chief Creative Officer: Marty Orzio