LIFE TAKES VISA

This campaign was created to introduce LIFE TAKES VISA to the U.S. Hispanic market, highlighting how the Visa Check Card and credit card make life easier—faster, safer, and more convenient than cash or checks. It’s all about embracing life’s moments with confidence because no matter what life throws your way, Life Takes Visa.

Role: Art Director • CW: Manuel Villegas • ACD: Guy Kirkland • CD: Luis Gonzalez