Loans can often be viewed negatively, causing feelings of hesitation and stress. That's why Discover Personal Loans wanted to break the stigma surrounding loans in a way that wouldn't overpromise. Instead, we empathized with our audience's concerns and validated their experiences with costly life situations. Loans should not be seen as a personal failure but rather as an opportunity for a brighter future.
Role: Associate Creative Director / Art Director
ACD Copywriter: Kristi Lira
Art Director: Sarah Ko
Copywriter: Alex Escalera
Executive Creative Director: Kirsten Rutherford
Chief Creative Director: Renato Fernandez